The Changed in global scenario, increasing competition, short life span for products, greater availability of quality products have brought a tremendous change in the market. In this scenario, design up-gradation is a critical component for product innovation as well as for product standardization. Strategic design intervention is the need of the hour. This scheme is basically, to take care of a wide range of activities including market driven research on development of new products, improvement of design and quality of existing products, institutional support [assistance for design & technical development], training to weavers, supply of equipment, bench mark survey for the existing available skill & designs and new upcoming trends etc. It seeks to reap the benefits of such development in an integrated and coordinated manner both at macro and micro levels over a period of 5 years, leading to overall growth of the jute sector.